It seems we Aussies love to set a goal, but we aren’t quite so good at achieving them. So Sydney Swans star Adam Goodes, the Australian Institute of Sport (AIS) and Rexona are joining forces to do something about it with the launch of I WILL DO, a simple online platform that will make it much easier for all of us to set and achieve our fitness goals.

Newly released Galaxy research shows only one in five Australians who set fitness goals actually achieve them, despite 89 per cent of Australians wanting to be fitter than they currently are. It seems we have all the will in the world, but we just need a way.

And the reasons why we don’t achieve our fitness goals? Well, there aren’t many surprises there.

  • 56% found it difficult to remain motivated
  • 33% found it hard to juggle work, family and exercise
  • 30% found little time before or after work

And what would help us achieve our goals?

48% said they just needed a better plan and some structure
41% aid they needed a friend or family member as an exercise partner
26% said they wanted to know when they beat their personal best
Alongside Adam Goodes and experts from the AIS, Rexona today launched I WILL DO, giving every Australian access to resources previously only available to elite athletes and encouraging people to do more in their lives by pledging goals and sticking to them.
I will
“After last month’s disappointment, my goal with I WILL DO is to pull on the boots again next year and take the flag in 2015,” Goodes says.

Goodes says he’s keen to see as many Australians as possible set their goals and achieve them with the help of I WILL DO.

“And whether you are wanting to finish a fun run, a Tough Mudder, a triathlon, an ocean swim or just walk five kilometres without stopping – you’ll have me and the AIS in your corner,” says Goodes.

“I’m really excited to be part of I WILL DO and can’t wait to see a whole community of Aussies setting their goals and then, most importantly, surpassing them.”

I WILL DO will provide tailored, elite-level training tips from AIS psychologists and physiologists on how to keep mind and body strong and focused, as well as insights and advice from Rexona Ambassador Adam Goodes and more.


AIS performance psychologist John Baranoff says that understanding the psychology behind staying motivated is often the most crucial factor in achieving goals.

“Just like the old saying – if you’ve got no plan, then plan to fail,” Baranoff says. “Professional athletes will tell you that getting their mindset right is one of the most important aspects of training. It’s a big focus of preparation at the AIS and it’s one of the most overlooked parts of training for amateur athletes.”

AIS senior sport physiologist Dr David Martin says that when it comes to pursuing outstanding performances in elite sport research interests have shifted from training harder to training smarter.

“Through I WILL DO, the AIS will share their insights into effective training methodology. Recreational and elite athletes that are training for an event often forget how easy it is to be overly enthusiastic early in their preparation. It is important to be aware of signs and symptoms of injury and illness, program recovery into your routine and resist overdoing it when you’re having a good day,” Dr Martin says.

Rexona Marketing Director Jon McCarthy says Australia’s Aumber one deodorant brand is excited to be teaming up with the experts at the AIS and Australia’s elite sporting stars to share their insights and expertise with all Australians, helping them to do more.

“For the first time, I WILL DO will give all Australians access to the elite level support, advice and insights of the AIS in achieving their own personal fitness goals,” says McCarthy.

As well as providing elite level support and motivation, I WILL DO users could be rewarded with exclusive training experiences with Adam Goodes and the AIS’ cutting edge sports scientists. I WILL DO will also give users the opportunity to win free entry into events all over Australia, to ensure they continue to stay motivated towards reaching their end goals.

For more information, and to set your goal, visit